Paramount Hopes VooZoo Is More Than a Social-Network Fad

In March, Paramount became the first (and so far, only) major studio to make thousands of movie clips available for use on the internet. The studio launched VooZoo, a sort of catchphrase-generating application that allowed Facebook users to "quote" lines and even entire scenes from their favorite Paramount films by sharing an actual film clip.

Since then, VooZoo has quickly exploded, adding 20,000 members a day, eventually becoming used by several hundred thousand Facebook users.

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Baby Boomers Love Them Social Networks Too

The widely known maxim is that if parents like what the kids are listening to, it's time for the kids to ditch that music and move on. So what happens when mom requests you as a friend on Facebook?

The notion is not inconceivable, according to a new Entertainment Trends in America study by The NPD Group, Port Washington, N.Y. Social networking sites used by teenagers and young adults are also being adopted by baby boomers (aged 44-61). The findings show that 41% of baby boomers have visited social networks, such as MySpace or Facebook, and 61% have been to sites with streaming or downloadable video.

The study, which surveyed 11,600 consumers online, also found that over 57% of Web users overall have stopped at social networking sites in the past three months. Baby boomers stopped on average of eight times in that period.

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New Social Network Targets Divorced Women

Nope, it's not called the First Wives Net.

The first online community devoted to women transitioning through divorce (www.firstwivesworld.com) is launching a social network designed specifically for divorced women of all ages.

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MySpace Ad Business Ahead of Target: News Corp

News Corp's MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday.

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Who Can Beat Up Who: Facebook vs MySpace

A panel at Monday's PMA Digital Marketing Summit in New York tackled social media. Its biggest conundrum seemed to be this: Which is better, Facebook or MySpace? Everyone pretty much agreed that MySpace is out, Facebook is in. Hooman Radfar, CEO and co-founder of Clearspring, a digital marketing company that centers on widgets as an ad platform, says that while he agrees that there's a migration away from MySpace, "It is still relevant from a viral perspective. It is still huge, but there's segmentation where a lot of people are viewing Facebook as a utility."

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US Still The Most Social Country

The U.S. of A leads all other countries with SocNet users, followed by China. Greece came in last in the poll.

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58% Aren't Familiar With Social Networking

Apparently tweeting, friending and linking have not infiltrated popular culture as much as one might think.

A new study from Synovate reveals that well over half (58%) of those surveyed do not know what social networking is. Even more surprising, more than a third of those who do engage are losing interest in it.

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