Thursday, February 26, 2009

Ford Targets 100 Socially-Networked Millennials for First Drive of Ford's New Small Car, Fiesta

As part of what Ford is calling the "Fiesta Movement," 100 specially selected people will be given new Ford Fiestas before the vehicle launches in North America in 2010. The cars for the movement were built this week in Germany and are now on their way to the United States.

"It's all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers," said Sam De La Garza, Ford's small car marketing manager. "These 100 socially-vibrant Fiesta Movement 'Agents' will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube."

More here

Join the Fiesta Movement

Thursday, February 19, 2009

4 Highly Engaged Brands on Facebook

Here are 4 mini case studies for Mountain Dew, Red Bull, Southwest Airlines and Dunkin Doughnuts.

More here

Friday, February 13, 2009

Facebook Passes Blogger, Falls Behind MySpace In Engagement

Facebook is poised to overtake Google's Blogger as the top social media site on the Web, if it hasn't already.

In the category of engagement, both Facebook and News Corp.'s MySpace have shown gains over the past year. MySpace actually has a firm lead in that category, growing 15% in January to 266.3 minutes per user, per month-a 31% increase over last January. Facebook, meanwhile, showed an increase of just 4% since December and year-over-year growth of 3% to 176.6 minutes.

More here

The Top 20 Most Engaging Facebook Applications

AllFacebook just made a list of the most addictive applications on Facebook.

1. Slots
2. Facebook for BlackBerry Smartphones
3. Scratch and Win
4. Digsby
5. Wordscraper
6. Facebook Toolbar for Firefox
7. Super Scratch Offs
8. Dungeons & Dragons: Tiny Adventures
9. Egg Breaker
10. Pull Tabs

The article gives greater detail about these and the 10 apps that follow.

Wednesday, February 4, 2009

Ashton Kutcher and Cheetos Friend Video Series on Facebook

Typically, MySpace and Bebo are the socnets that serve up celebrity-backed web series (or any webisodes whatsoever). "Katalyst HQ" is a first for Facebook. It's a "behind-the-scenes" reality series starring Ashton Kutcher, and underwritten by Frito-Lay's Cheetos brand. It will be distributed on Facebook through an app called FunSpace. This app was created by Slide, a social application maker that is also a joint-venture partner with Katalyst.

More here

Friday, January 23, 2009

The Next Mobile Social Network Could Be Your Car.

Ford teamed with Microsoft to create its Sync system, which essentially turned its cars into souped-up MP3 players with hands-free calling. In 2009, Ford's more ambitious, as it presents a greater vision for what driving is all about. Soon, the car (using Sync technology) will become a social network hub and node.

See the video interview with Ford's President of the Americas Mark Fields

Facebook Now Nearly Twice The Size Of MySpace Worldwide

In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million people visited the site says newly released Comscore stats, a 10.8% month over month growth rate. 22% of the total Internet audience went to Facebook in December.

Facebook now has nearly 100 million more worldwide users than MySpace, which added 4 million new users in December to 125 million total. The page view difference is more dramatic - Facebook had 80 billion monthly page views in December v. 43 billion for MySpace. Just six months ago, the sites were about the same size.

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