Typically, MySpace and Bebo are the socnets that serve up celebrity-backed web series (or any webisodes whatsoever). "Katalyst HQ" is a first for Facebook. It's a "behind-the-scenes" reality series starring Ashton Kutcher, and underwritten by Frito-Lay's Cheetos brand. It will be distributed on Facebook through an app called FunSpace. This app was created by Slide, a social application maker that is also a joint-venture partner with Katalyst.
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Wednesday, February 4, 2009
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