U.S. visitor traffic for both MySpace and Facebook is beginning to show signs of maturing — and plateauing. The market has shifted its focus onto niche social networks, such as those dedicated to sports, music, automobiles and pets.
Rather than a service unto itself, social networking is becoming just another feature on many web services.
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Forrester Research: Steer clear of consumer-oriented social networks, except for more established players like Facebook, Twitter, Digg, and Ning. Instead, look to services such as Communispace that provide social tools to help bolster customer relations or customer service and cater to the more practical needs of corporations.
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