The first three types of Engagement Ads now in trial let users post comments, become a "fan" of a brand's Facebook Page and send virtual gifts. Within the units, people can also read friends' comments, and see who else is a brand fan or who shared virtual items.
Friday, August 22, 2008
Show Me The Money: Facebook Tests Engagement Ads
In what it calls the latest "evolution" of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
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