Wednesday, January 14, 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 — and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research. Crucially, Netpop also predicts a related increase in social media advertising opportunities.

The report, "Social Networkers US: Who they are and what they mean for next generation advertising," drew from a projectable sample of 4,384 broadband users to pinpoint the specific demographics, online behaviors, preferences and "passions" of online contributors and social networkers.

More here

No comments: