With 40 million active users in the US, social networking has grown 93% since 2006 — and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research. Crucially, Netpop also predicts a related increase in social media advertising opportunities.
The report, "Social Networkers US: Who they are and what they mean for next generation advertising," drew from a projectable sample of 4,384 broadband users to pinpoint the specific demographics, online behaviors, preferences and "passions" of online contributors and social networkers.
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