Ford Targets 100 Socially-Networked Millennials for First Drive of Ford's New Small Car, Fiesta

As part of what Ford is calling the "Fiesta Movement," 100 specially selected people will be given new Ford Fiestas before the vehicle launches in North America in 2010. The cars for the movement were built this week in Germany and are now on their way to the United States.

"It's all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers," said Sam De La Garza, Ford's small car marketing manager. "These 100 socially-vibrant Fiesta Movement 'Agents' will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube."

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Join the Fiesta Movement

4 Highly Engaged Brands on Facebook

Here are 4 mini case studies for Mountain Dew, Red Bull, Southwest Airlines and Dunkin Doughnuts.

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Facebook Passes Blogger, Falls Behind MySpace In Engagement

Facebook is poised to overtake Google's Blogger as the top social media site on the Web, if it hasn't already.

In the category of engagement, both Facebook and News Corp.'s MySpace have shown gains over the past year. MySpace actually has a firm lead in that category, growing 15% in January to 266.3 minutes per user, per month-a 31% increase over last January. Facebook, meanwhile, showed an increase of just 4% since December and year-over-year growth of 3% to 176.6 minutes.

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The Top 20 Most Engaging Facebook Applications

AllFacebook just made a list of the most addictive applications on Facebook.

1. Slots
2. Facebook for BlackBerry Smartphones
3. Scratch and Win
4. Digsby
5. Wordscraper
6. Facebook Toolbar for Firefox
7. Super Scratch Offs
8. Dungeons & Dragons: Tiny Adventures
9. Egg Breaker
10. Pull Tabs

The article gives greater detail about these and the 10 apps that follow.

Ashton Kutcher and Cheetos Friend Video Series on Facebook

Typically, MySpace and Bebo are the socnets that serve up celebrity-backed web series (or any webisodes whatsoever). "Katalyst HQ" is a first for Facebook. It's a "behind-the-scenes" reality series starring Ashton Kutcher, and underwritten by Frito-Lay's Cheetos brand. It will be distributed on Facebook through an app called FunSpace. This app was created by Slide, a social application maker that is also a joint-venture partner with Katalyst.

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