ADULTS AGES 21-24 LIVING IN the Northeastern U.S. generally have a "positive brand relationship" with Hennessey, one of Diageo's cognac brands, according to Networked Insights.
Surprisingly, the beverage behemoth didn't have a handle on this helpful marketing statistic until it tapped the Madison, Wis.-based company to mine social networks like MySpace and Twitter for qualitative data on factors like brand engagement and affinity.
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Side note to Tameka Kee, there are only two "e's" in Hennessy.
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