At a recent social media panel, MediaPost's Catharine P. Taylor heard opposing views of the future of advertising on Social Networks, and wonders who is right?
Battelle of Federated Media sees social media as the thing that will finally make online advertising truly engaging: “I think social media is the place that is going to happen. I really believe that,” he said on the panel. Denton of Gawker Media, meanwhile, said that the very thing that makes social media so attractive to consumers makes it a “failure as an advertising medium.” In other words, people don’t want to be sold to when they are deeply engaged in a highly personal medium.
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