Marketers Increasingly Use Social Networking Sites

A new JupiterResearch report, "Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," finds social networks to be a way for advertisers and marketers to break through the clutter and enlist brand advocates for their cause. This year will likely see an increase in the number of brands using social marketing to reach consumers.

In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel.

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