Jupiter: How To Make The Most Of MySpace, Facebook

By fawning over Facebook, social media marketers may be missing out on advertising opportunities on MySpace. According to a new JupiterResearch study, MySpace has twice as many U.S. users as Facebook. But three times as many marketers favor Facebook in their spending plans in 2008.

In comparing the pros and cons of advertising on the Coke and Pepsi of social networking sites, the report broadly recommends that marketers turn to MySpace for high-profile brand campaigns and to Facebook for viral efforts.

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