Tuesday, September 9, 2008

Who Can Beat Up Who: Facebook vs MySpace

A panel at Monday's PMA Digital Marketing Summit in New York tackled social media. Its biggest conundrum seemed to be this: Which is better, Facebook or MySpace? Everyone pretty much agreed that MySpace is out, Facebook is in. Hooman Radfar, CEO and co-founder of Clearspring, a digital marketing company that centers on widgets as an ad platform, says that while he agrees that there's a migration away from MySpace, "It is still relevant from a viral perspective. It is still huge, but there's segmentation where a lot of people are viewing Facebook as a utility."

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