In March, Paramount became the first (and so far, only) major studio to make thousands of movie clips available for use on the internet. The studio launched VooZoo, a sort of catchphrase-generating application that allowed Facebook users to "quote" lines and even entire scenes from their favorite Paramount films by sharing an actual film clip.
Since then, VooZoo has quickly exploded, adding 20,000 members a day, eventually becoming used by several hundred thousand Facebook users.
More here
No comments:
Post a Comment