Monday, October 27, 2008

Bacon Salt Shows How Social Media Help Young Companies Grow Quickly

Big company efforts in social media have mostly failed to this point. Facebook's application platform has become a graveyard of failed attempts to harness the platform, while other brands have suffered embarrassments at their ham-handed attempts to influence the blog world.

Yet for some small companies, social media has proven to be a godsend of low-cost, effective brand building. Take Bacon Salt, an unlikely product dreamed up last year after a night out drinking by two Seattle buddies. What began as a half-joking idea -- what if there was a spice that made everything taste like bacon -- soon became a bustling business that's sold 600,000 units in 18 months, thanks mostly to the harnessing of the word-of-mouth power of social media.

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