Consumers Embrace Social Media Ads

Four in 10 online consumers have made a purchase based on advertising they saw on a social media site, while almost three-quarters welcome brand advertising on social networks, according to new research from Razorfish.

"What struck us was the massive impact of search, social media and widgets and feeds on the consumer landscape... and how that's creating a more distributed experience for consumers, and they love it," said Garrick Schmitt, group vice president of experience planning at Razorfish and editor of the study.

More here