Drinking In The New Pepsi’s Social Media Strategy

Apparently, Pepsi has set up a room on Friendfeed called the Pepsi Cooler, which asks consumers to “Join us as together we shape Pepsi’s social media future. We’re changing the way we do things and want to have you along for the ride.” (Friendfeed, if you’re not familiar, is a social site that aggregates members’ social activity into a feed, so, for example, one’s tweets, blog postings and so forth can all be accessed in one place.)

More here

Pepsi Cooler