Tuesday, October 28, 2008

Social Media Dilemma: The Post-Click Experience

Everyone is asking the same questions: What happens after a user clicks on my ad? What is the user experience AFTER the click? Is the user taken to a page outside Facebook? That's where most ads go. The problem is that most users don't WANT to leave Facebook.

So what the next big thing for advertisers on Facebook? Branded applications, apparently.

More here

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