Today Facebook sent an email out to their advertisers about three new types of Insights reports that will help advertisers understand how their advertisements are performing. The three new types are:
- “Responder Demographics” report - This report provides the aggregate age, gender, and geographic location of the users who have clicked on an ad.
- “Responder Profiles” report - This report provides psychographic information including common interests, favorite TV shows, movies, books, and music.
- “Advertising Performance” report - This report provides you with a downloadable version of existing ad metrics, as well as “a new section for performance data specific to” advertisements “that contained social actions, if applicable.”
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