Tuesday, November 11, 2008

Social networks Don't Always Encourage Engagement

Only 12% of adults would be more likely to click through marketing emails if they were linked to social networks, according to research by e-Dialog and YouGov.

The poll of over 1,900 adults found that 22% would be less likely to respond if the marketing email contained links to content such as video, microsites and social networks such as Facebook and YouTube.

Oy.

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