Friday, November 7, 2008

The Platforms: Google, Microsoft, Facebook And MySpace

Slide founder Max Levchin just kicked off a panel called “The Platform Advantage” at the Web 2.0 Summit. Participants include Google’s Vic Gundotra, Microsoft’s David Treadwill, MySpace’s Amit Kapur and Facebook’s Elliot Schrage.

The panel began with a general debate on exactly what a platform is, and how each of the companies play in the space. Kapur says a platform has to create an ecosystem that includes a core base of users, tools to build applications, and an advertising network to monetize the platform. Schrage says the Facebook platform is a place for users to interact, and for developers to take advantage of that social utility.

Here's what else they all had to say

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