Young people between the ages of 2 and 17 experience the least amount of online advertising “clutter” on the internet, while online adults age 65+ are subjected to the most, according research from Nielson Online.
Since websites designed for children have little to no advertising, it is not surprising that the youngest Web visitors are typically exposed to a low level of advertising clutter, Nielsen said. But teens (age 12-17), the highest indexing age group on MySpace, also encounter relatively low clutter levels and are accustomed to less clutter than all adult age groups. This could potentially make them less tolerant of additional clutter than older adults.
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