Facebook Connect, the technology that lets its members sign onto third-party sites with their Facebook identification, has just gone live. This allows people to bring profile information, friends, photos, events, and groups to participating sites.
It seems Facebook could use information posted by its users to help other sites deliver more targeted ads. Likewise, those sites could tell Facebook what its members are doing elsewhere, helping make its own ads more targeted.
CNET has their thoughts on the matter.
One of the companies adopting Facebook's new log-in system, Facebook Connect, is CBS, parent company of CNET and publisher of Webware. I'm glad we're on board with this program, even if I do feel it's a bit of Faustian deal.
Here's why.
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