Sites registered with Google's Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets. This gives Google a window to shoehorn more advertising onto third party websites.
Friend Connect lets websites incorporate social features — like Twitter-style chat, and the ability to embed and share content on MySpace or Facebook — onto their pages. Users can log in once to participate in communities across a multiplicity of destinations.
Publishers will receive a cut of revenue from ads that appear within Friend Connect and Open Social widgets. According to TechCrunch, this business model earned Friend Connect the nickname "FriendSense" within the Googleplex.
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