Paramount Pulls Campaign On Artsy Social Network

Paramount Pictures pulled a contest scheduled to run this week aimed at promoting the January release of DreamWorks's "The Uninvited" after the press got wind of the agreement and the studio lost control of marketing plans, according to sources close to the deal.

DeviantART has a community of 8 million contributing artists who submit 100,000 works daily. The Los Angeles-based site has built a database of 70 million works of art since 2000. Topics span 2,400 genres.

Many of the member artists have supported successful viral campaigns and contests for PepsiCo, Sony, Scion and gaming site Three Rings through their artwork. The works become viral by sharing the embed code through widgets on other social media sites and profiles.

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