Monday, May 19, 2008

Adweek: Social Ad Lessons



Social networks and advertisers are plowing ahead with experiments to see what works and what doesn't in social media. It's a painstaking process of trial and error, marked frequently by one step back and two steps forward. But successful campaigns typically have something in common: They avoid the tried-and-true approaches of Web advertising in favor of what makes social media unique: the ability for people to share.

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