Virgin Mobile Extends Sugar Mama To Facebook

Virgin Mobile USA has launched the Fund My Phone application on Facebook, extending its Sugar Mama advertising program to the social networking site.

Through Fund My Phone, Facebook members download the app to their profile page and share up to five different ads with friends, racking up free minutes as the spots are viewed.
131 fans, 4,700 installs

Contrast that with this other effort: the Mobile Identity, which lets you show off off your handset model and last five content purchases within your Facebook profile.
15 fans, 0 users.

Once again, brands have to give their customers a reason to install an app on their Facebook page. Brand loyalty alone just doesn't cut it.

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