Tuesday, May 13, 2008

Social Networks Don't Engage: Prospectiv Survey

About 87% of those polled recently by Prospectiv feel that very few (58%) or none (29%) of the ads and offers they see on social networking sites match their specific interests and preferences.

Despite debate about the acceptance of ads on social networks, 56% polled said the quality of their online experience would be improved if social networking sites provided more targeted advertisements and offers tailored to their specific interests and preferences.

More here

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