MySpace Helps You Eat Alone

Digiorno launched a U.S. mobile campaign this month promoting its Digiorno-for-one pizza using a MySpace page to turn ordinary people into ditchers. Looking for excuses to eat alone? The Ditcher can help. Solitary diners ditch friends by sending themselves a text message or phone call of the utmost urgency. Excuses range from the possible (there's something wrong with your car, your friend is waiting at the airport) to the improbable (you need to step in for a pro baseball player, you're missing an online wedding ceremony). Lastly, you pick a day and time for this emergency call/text to be placed. Now you can print out your $1 off coupon for Digiorno-for-one pizza and eat it without interruption. AKQA created the campaign.

Digiorno For One