Another Facebook widget from BMW. Only this time, it's one they created. Last time out they used Grafitti. To promote, the 1 Series, they created an app that lets you customize a BMW 1 Series, then invite your friends to go on a Joyride. All you have to do is decide where to go and what to do.
Nice idea, but the execution falls flat. Boring actually. It doesn't engage the user to do more than just a one-time ride.
Still, it has almost 4,000 installs in the relatively short time it's been up. Helping it to arrive at this number is a BMW Joyride app banner campaign on Facebook (see above).
Take a Joyride
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