To promote a new line of denim from Adidas and Diesel, they came up with a UGC contest that celebrates 83 original ways to successfully waste your time. The idea is take a picture or video of you accomplishing each of these 83 ways with your own imitable style. Then post it to their website. The site got a couple hundred uploads spread across the 83 categories (no idea as to how many unique uploaders though).
Adidas and Diesel also created a Facebook widget so you can keep track of what pictures you've taken and uploaded. It appears to have been up for two months, and so far: 110 fans and 13 daily active users (out of 1,300 installs).
So why did this effort not do as well? One could be a lack of promotion. But it's probably more due to a lack of incentive. There were no prizes to be won for one's efforts. So really, why bother?
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