Here's the tally:
Its profile page has 75 fans, two fan photos and 9 Wall posts. Pretty much an example of a derelict page. No apps, no links, no mini-feed, nothing to engage users.
Vitaminwater Magic Bottle app Add the Vitaminwater magic bottle to your profile. It will provide you guidance at different points in the day and night. Ask it any question, you never no what response you'll get. Hmm, 6 fans, 6 daily users (approx 588 installs). No support or link to this app on their profile page. Presumably no advertising support to drive users to it, either, like MINI Cooper does whenever they launch a page/app. (This is, of course, assuming Vw is even behind this effort.)
Vitaminwater Top Friends What if Vitaminwater were to take a page from Dell, BMW, and Sony Pictures, and use an already existing app? Such as Top Friends? This app from Slide has close to 2 million daily active users, and lets friends send drinks to one another. According to Slide, users sent 10 million virtual bottles of Vitaminwater to friends. I think the folks at Vw will drink to that. Vw worked with Deep Focus on this one.
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