Dana Dunne is spreading the word about AOL and its $850m purchase of Bebo, a move that he sees as a return to AOL's roots.
He dismisses critics who wonder whether, given Bebo's youthful user profile, it will generate the sort of ad revenues needed to make the site a worthwhile purchase for such a substantial sum. "Advertisers still want to target them [teenagers]. They do spend lots of money targeting the youth market, and over time what was once youth someday becomes more established and evolve to another stage of their lives. This is the perfect medium to get to them.
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