Lego and Chevy seem to think so.
As Josh Bernoff says, "In the United States, as of about 6 months ago, 56% of all online consumers had participated in some sort of social application in the last month.... Only 18% of those online consumers had actually gone to the trouble of publishing a blog or Web page, uploading video or music, or posting articles or stories online.... But what makes the social world online is that people can participate in so many ways.
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