Thursday, April 10, 2008

Executives Must Realize and Learn The Power of Social Media

So says Marketing News, reporting on a multi-country study that reveals social media’s progress toward becoming a mainstream marketing communications tool.

As one MN blogger writes: "81.6% of companies are either either experimenting, expanding or integrating social media into its marketing efforts, but many marketers think the agency world is being left behind."

More here

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