THE COUNTRY THAT GAVE THE Web both MySpace and Facebook turns out to be a world-class laggard when it comes to social media growth.
The U.S. trails emerging markets such as China, Brazil and Russia in the adoption of activities including blogging, social networking and video-sharing. China, for instance, has already surpassed the U.S. in the number of people starting their own blogs, at 43 million compared to 26.4 million.
Meanwhile, online social network membership in countries such as Brazil, Russia, Taiwan and Mexico is growing at more than 70% compared to less than 49% in the U.S.
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Thursday, April 3, 2008
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