Friday, April 18, 2008

Targeting Social Media Marketing Missteps

Skip past the 1st article about Kodak. It's not about them having the second largest social network in the world (Kodak Gallery).

The next section is about Target, and a successful campaign on Facebook. It's also about a mistake they made, by not being transparent. A useful lesson for marketers thinking about using social networks.

More here

No comments: