WCRS created an ad to promote cycling safety and used social media to spread it virally.
Some stats:
After just 2 weeks, the online version of the film received a total of 4.4million views.
• 1,500 comments video sharing sites
• circa 34,000 results on Google discussing the ad
• 4 fan groups on Facebook
• Page 1 on reddit & digg
After viewing, do note that they completely ripped off an academic video done over a decade ago.
More here
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