Marketing research firm J.D. Power and Associates has snatched up Umbria, a provider of online buzz monitoring and marketing intelligence services. Umbria of Boulder, CO, offers a platform for tracking consumer sentiment on blogs, message boards, public social networks like MySpace, and other conversation-based media.
According to J.D. Power President Steve Goodall: "Consumer-generated Web commentary is becoming a prominent part of our social fabric."
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Friday, April 4, 2008
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