Friday, April 4, 2008

Building Communities in Consumer Markets



Did a lack of social networks kill off the dinosaurs? Who knows? But one 'lil dino named Pleo has started up his own community, which already has attracted both consumers and developers. In a video interview, Ugobe's VP of Marketing talks about how building a social network for Pleo has saved the company lots of money, and helped consumers much faster than they ever could have years ago.

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