Nokia is teaming up with Spike Lee to mix up a site which utilizes just about every social media tool: from a sharing community to a UGC contest to a blog to, but of course, a social network.
“This is not a marketing gimmick,” said Craig Coffey, Nokia’s vice president for North American marketing and a former PepsiCo executive. “The notion of social networking and entertainment is real.”
NYTimes article
Nokia Productions
No comments:
Post a Comment