"A few months after opening its platform to outside application developers, the company plans to announce today that it will let advertisers directly manage, through a self-service tool, their branded profiles on MySpace.
"This is a vast change from the tightly controlled, often laborious process brands previously had to endure to have a presence on the social network. It's also a reaction, MySpace said, to advertisers' desire to use the community more as a standing customer-relationship tool rather than a three-months-and-split campaign tool."
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