Comcast ignored Michael Arrington's phone calls regarding his internet outage. But they could not ignore his Twitters.
According to Arrington: "Within 20 minutes of my first Twitter message I got a call from a Comcast executive in Philadelphia who wanted to know how he could help. He said he monitors Twitter and blogs to get an understanding of what people are saying about Comcast, and so he saw the discussion break out around my messages."
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Arrington also points out that companies can easily do a brand search on Tweet Scan to join in any conversation or reach out to aggrieved customers.
Is Walmart Monitoring the Twittering?
According to Nick O'Neill: "Surprisingly yes! I checked out the volume of tweets pertaining to Walmart specifically and their appears to be a comment every half hour or so. I have to say that in the case of Comcast, they were able to prevent an uproar from Arrrington and while they haven’t replied to everybody, they are definitely listening."
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