Zecco Holdings, Inc. developed an online customer referral program that awards people when they get friends to sign up for a new Zecco Trading account. They have built a financial social networking community that has access to free stock trading through its wholly owned subsidiary, Zecco Trading, Inc. PopularMedia, a social media marketing solutions agency, worked with Zecco to develop a viral marketing campaign that resulted in a 941 percent increase in Zecco Trading account sign ups.
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